Popular Archives - Mitchell Gould Marketing strategies to scale your business Thu, 20 Jul 2023 21:55:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://staging.mitchellgould.com/wp-content/uploads/2022/04/cropped-android-chrome-512x512-1-32x32.png Popular Archives - Mitchell Gould 32 32 5 Best Back Office Outsourcing Services of 2023 (By Use Case) https://staging.mitchellgould.com/back-office-outsourcing-services Thu, 20 Jul 2023 21:55:39 +0000 https://staging.mitchellgould.com/?p=860 Back office outsourcing can help increase efficiencies and provide cost savings that allow businesses to focus on the projects and tasks that move the needle and drive growth. 24% of businesses outsource to help increase efficiencies (source: clutch.co). With highly skilled onshore and nearshore outsourcing services, it makes sense in 2023 to consider offloading back...

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Back office outsourcing can help increase efficiencies and provide cost savings that allow businesses to focus on the projects and tasks that move the needle and drive growth.

24% of businesses outsource to help increase efficiencies (source: clutch.co). With highly skilled onshore and nearshore outsourcing services, it makes sense in 2023 to consider offloading back office functions.

Whether you are a startup bootstrapping your next product launch or a local small business looking for some data entry support, the below five outsourcing services can help with various back office tasks.

According to Clutch.co’s most commonly outsourced business processes, we’ve included vendors that can help with anything from bookkeeping to human resource management services.

5 Best Back Office Outsourcing Services of 2023:

  1. Horatio – Best overall
  2. Pilot – Best for bookkeeping, controller, and CFO services
  3. Bambee – Best for small business Human Resources
  4. Support Ninja – Best for data management and data entry services
  5. Sofomo – Best for web development services

What are the Best Back Office Outsourcing Services?

Here are my recommendations for the best back office outsourcing services by use case of 2023:

1. Horatio

Best Overall

Horatio offers cost-effective nearshore back office support services that can help with anything from data entry tasks to customer service support. In addition, they are SOC and PCIS DSS certified, giving you trust that your privacy needs are handled securely.

Horatio’s workforce is 100% dedicated to your team, and they are committed to their agents, so turnover is low. This gives you confidence that their agents know the intricacies of your business. In addition, your team will be hand-picked with agents that align with your brand’s values.

Connect with the Horatio team to get tailored back office tasks tailored for your business needs.

Services:

  • Back office solutions (tailored support)
  • Data entry
  • Invoicing processing
  • Image retouching
  • Billing inquiries
  • Scheduling
  • Omnichannel support

Price:

  • Horatio operates on per agent per hour model. This simple pricing model typically leads to significant cost savings. There are no hidden fees.

Reviews:

  • Clutch 5 stars
  • Indeed 4.1 stars

2. Pilot

Best for bookkeeping, controller, and CFO services

Pilot is the go-to for startup and small business financial back office support that serves over 1,000 growing businesses. They can help with bookkeeping to research and development tax credit preparation. In addition, their support team can answer or connect you with a financial expert through their CFO services if you have any questions.

Accurate bookkeeping is a necessity for your business. However, monitoring cash flow and making sure your balance sheet is up to date can be time-consuming and keep you from working on the core areas of your business.

With Pilot, their bookkeepers learn the ins and outs of your business, integrate with your payroll and accounting software, and provide you with monthly financial reports.

With their CFO services, their CFOs will review your companies financials and help develop forecasts, budgets, or any needed items for investment meetings. Their CFOs have a wealth of knowledge and have grown hundreds of businesses, and raised significant amounts of capital.

Services:

  • Bookkeeping
  • CFO services
  • Tax preparation
  • Financial support
  • R&D tax credit
  • Expertise in startups
  • Expert support and partnership
  • Additional services (bill paying, invoices, etc.)

Price:

Pilot’s bookkeeping services are billed annually and adjust based on your business’s monthly expenses. Their CFO services are billed annually and are based on an hourly engagement. Tax preparation services are billed per year and must be purchased with Pilot bookkeeping.

  • Pilot Bookkeeping has three tiers
    • Core starts at $599/month billed annually
    • Select starts at $849/month
    • Plus is custom pricing which includes core services plus add ons
  • Pilot CFO services
    • Monthly engagement starts at 3 hours for $1,050/month billed annually
    • Annual budgeting and forecasting starts at $6,300
  • Tax Preparation
    • Essentials package starts at $1950/year
    • Standard package is custom pricing that starts at $4,950/year
  • Additional Services
    • AP/AR services start at $125/hour
    • Supplemental services start at $195/hour
    • Controller services start at $200/hour

Reviews:

  • G2 4.6 stars
  • Get App 4.7 stars
  • Capterra 4.7 stars
  • Software Advice 4.75 stars

3. Bambee

Best for small business Human Resources

The reality is not every business can afford to hire an in-house HR manager. According to Salary.com, the average HR manager’s salary is $109K. Again, though, we can all agree it’s necessary to have good HR policies in place to stay compliant.

Bambee offers automated HR solutions to ensure your business is HR compliant, starting at $99/month. They also offer dedicated HR managers to help when you need guidance. They support over 20 industries across all US states.

Their HR Autopilot services help with HR audits, training and certifications, establishing and updating policies, employee feedback, and business ethics features.

Their dedicated HR managers can help implement new policies, onboard new team members, coach during terminating employees, and much more.

Services:

  • HR audits to identify HR compliant gaps
  • Dedicated HR managers (craft HR policies, onboarding, employee retention, coaching, etc.)
  • Craft and make sure HR policies are signed and up to date
  • Onboarding and mandatory team training (workplace safety, business ethics, etc.)
  • Staff performance tracking
  • Employee feedback
  • EEOC document storage
  • Optional guided payroll add on

Price:

Bambee’s back office support services cover all your HR needs. Their flat pricing with no contracts starts at $79/month billed annually. Their pricing scales based on the number of employees. If you purchase annually, you save up to 20%.

  • 1 – 4 employees – $79/month with payroll billed annually ($250 setup fee)
  • 5- 19 employees – $159/month with payroll billed annually ($500 setup fee)
  • 20 – 49 employees – $239/month billed annually ($1,000 setup fee)
  • 50 – 500 employees – Contact sales to get a custom quote tailored to your needs

Reviews:

  • Trustpilot 4.8 stars

4. Support Nija

Best for data management and data entry services

As someone who has worked in a startup, the tedious data entry tasks add up. Delegating the work to newer employees or interns is an option that can be used, or one can delegate the work to a 3rd party firm like Support Nija.

Support Nija can take the tedious data entry work off your team’s plate, which lets your team focus on the essential work. Support Ninja offers data entry services, OCR services, data conversion services, data processing outsourcing, list building, and much more.

Outsourcing data tasks can reduce companies’ overhead and ensure accurate data. In addition to data entry services, Support Nija offers other back office services like content moderation, customer support, and more.

Services:

  • OCR services
  • Image data entry
  • Product data entry
  • Scanning
  • Data processing
  • Specialized data entry
  • Offline data entry
  • List building
  • Forms processing
  • Ebook data entry
  • ePub data entry
  • Copy-paste
  • Mailing list compilation

Price:

Support Nija uses role-based pricing, but since data entry needs vary, you’ll need to contact their team to get a free quote.

Reviews:

  • Site Jabber 4.4 reviews
  • Indeed 4.1 stars

5. Sofomo

Best for web development services

Development work typically isn’t classified under back office operations, but it’s one skill that many companies need as their business scales. That’s where Sofomo comes in. Sofomo has been a leader in development outsourcing for over ten years. They focus on building strong client relationships and offering superb quality development solutions.

Their development services cover back and frontend, mobile, cloud/AWS, Salesforce, and Microsoft stack. Their developers become an extension of your team while Sofomo takes care of all the administration and overhead costs.

Services:

  • Backend developers (Ruby, Python, PHP, Node.Js, Java, etc.)
  • Frontend developers
  • Mobile developers
  • Cloud/AWS engineers
  • Salesforce developers
  • Microsoft stack .net developers

Price:

Since development projects and needs can vary so widely, you’ll need to contact their sales team to get a custom quote.

Reviews:

  • Facebook – 2, 5-star reviews

Wrapping things up:

In this article, we covered the top 5 back office services that can help your business delegate the tedious back office processes so you can focus on important tasks that can help you generate more profit.

Call Center FAQs:

What is back office outsourcing

Back-office outsourcing is when companies pay outsourcing vendors to help with back office tasks, including payroll, bookkeeping, tax prep, data processing, and more.

What are back office costs?

Back office costs include costs associated with tasks like bookkeeping, payroll, and more.

The post 5 Best Back Office Outsourcing Services of 2023 (By Use Case) appeared first on Mitchell Gould.

]]> 53+ B2B Software Tools to Leverage in 2023 (By Category) https://staging.mitchellgould.com/b2b-software Thu, 20 Jul 2023 21:32:59 +0000 https://staging.mitchellgould.com/?p=600 Well working on the digital marketing and reporting efforts of small to enterprise-level companies, I’ve learned that B2B software can help streamline processes, create better operational visibility, generate growth, and help businesses track and accomplish their goals. A team must know which B2B software to use, implement it, and then use it as intended. For...

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Well working on the digital marketing and reporting efforts of small to enterprise-level companies, I’ve learned that B2B software can help streamline processes, create better operational visibility, generate growth, and help businesses track and accomplish their goals.

A team must know which B2B software to use, implement it, and then use it as intended.

For example, suppose you will upgrade to a new CRM like Salesforce. In that case, it does little use to your organization if the sales and marketing teams are not using it or using it as intended.

So with the below B2B software list, make sure you have a champion to follow through with the implementation and adoption from teams and colleagues.

We’ll cover software that can help generate more leads, streamline lead nurturing, provide better customer experiences, boost SEO rankings, send proposals, and much more in the below list.

Let’s dive in!

Types of B2B software tools:

What are the best B2B software tools?

Here are the best B2B software tools for you to start leveraging in 2022:

B2B Lead Generation and Nurturing Software

1. Seamless.ai

Reduce the time spent building prospecting lists. Seamless.ai gives you direct access to verified B2B decision-makers so you can spend your time reaching out and building relationships instead of scouring the web for the correct contacts.

2. UpLead

B2B prospecting tool with over 50 search filters to help you find real-time verified contacts. Use their chrome extension to get prospect sales info while visiting websites and LinkedIn profiles. They also have an email finder product that allows you to search for prospect emails by company name or URL.

3. Leadfeeder

Website visitor identification software lets you see which companies are visiting your site, how they found your site, and what they are interested in. You can use their segmentation tool to qualify and score high-quality leads, and it can integrate with your CRM. They also have a connector tool that can enrich the data in other tools like chatbots, landing pages, and Google Analytics. Their data is fully compliant with privacy laws and GDPR.

4. Lead Rebel

Similar to Leadfeeder, with a few fewer features, but still an excellent option for website visitor identification. You can get prospect contact details that you can then follow up on. Lead Rebel is GDPR compliant since they only track at the organizational level from open sources.

5. Chilipiper

Chilipiper is an advanced scheduling app that helps boost demand generation and sales. Their Concierge tool helps qualify leads and route them to the right team or content and allows the prospect to schedule a meeting right when they show interest (like after submitting a form for a demo).

6. Breadcrumbs.io

Contact scoring solution so you can prioritize leads most likely to drive revenue. In addition, their scoring model included Recency and Frequency variables to make scoring more dynamic. Breadcrumbs.io connects to your data sources, and then you can use your model or their model builder to start discovering revenue opportunities ASAP.

B2B Sales Enablement Software

7. Clickpoint

All-in-one sales and lead management platform to drive leads and improve sales performance. Their core features include outbound dialing, call routing, lead management, text messaging, sales analytics, and lead nurturing.

8. Wingman

Conversational intelligence platform to help you drive more revenue and elevate sales teams and processes. Packed full of features, Wingman offers call recordings that can be read and searched, real-time sales coaching, contextual cues to navigate challenging situations with prospects, and more.

9. Showpad

A modern selling platform with a set of tools to enable your team to serve prospects better and drive more closes. Their sales content management creates a centralized location for sales and marketing teams to find and add content and track which content is helping close deals. Learning management tools to onboard and prep sellers for any sales situation and in-deal coaching tools to help improve sales calls and best practices.

10. Mediafly

Revenue enablement solution that helps streamline creating content, sharing sales content, sales training, quantifying results, and more.

Account-Based Marketing (ABM) Software

11. 6sense

An account engagement platform to help you identify key accounts so your sales and marketing team can focus on the right opportunities. Learn where prospects are in the buyer’s journey and engage with them at the right time.

12. Openprise

No code platform that helps align sales, marketing, and tech stacks to achieve growth across many use cases using data, marketing, and sales automation.

Data Visualization software

13. Tableau

Making data-driven decisions is key to being competitive and generating growth. With the Tableau platform, you can connect your data sources and build analytical content that teams can analyze and leverage.

14. Looker

Data analytics platform for analytics and business teams. Create dashboards and views to get critical insights into your data that can help you scale and grow.

B2B Customer Relationship Management (CRM) Software

15. Salesforce

Most B2B professionals are familiar with Salesforce. It’s one of the largest CRM providers globally and has multiple integrations that can be used across marketing, sales, IT, service, and commerce teams. Use salesforce to provide better customer experiences, from engaging with new leads to customer support.

16. HubSpot

A powerful CRM platform that is easy to use and even has a free version. This is an excellent option for small to medium-size businesses and has tools to help grow your site’s traffic, manage qualified leads, provide customer support, automate workflows, and more.

17. Pipedrive

Known as one of the easiest CRMs to use, Pipedrive was built by salespeople for salespeople. Create sales flows, aka “pipelines,” and move leads through the stages until they close. Pipedrive comes with a robust sales automation system where you can automate administrative tasks so salespeople can focus more of their precious time closing deals.

B2B Content Management Systems (CMS) Software

18. Contentful

Manage content across all digital experiences using their centralized content hub that works across developers’ favorite tech stacks and frameworks. Their solution streamlines developers’ processes, giving content creators and project managers control to release content faster to target audiences.

19. WordPress.org

WordPress.org is one of the most popular open-source CMS platforms in the world. It’s a fully customizable self-hosted platform with many paid and free tools you can integrate for different use cases like lead management, SEO, and much more.

20. BigCommerce

Headless ready eCommerce solution so you can use any front-end experience while having the peace of mind of a scalable, secure, customized eCommerce backend.

B2B Landing Page Software

21. Unbounce

Want to generate more PPC leads, highlight a new whitepaper or case study, or even promote a new product? Unbounce is an excellent option for creating pre-optimized landing pages from templates or scratch.

22. Instapage

Over 4 million landing pages have been built on InstaPage (source: instapage.com), making it one of the top landing page builders on the market. It comes with easy integrations to quickly get things like Google Tag Manager, and GDPR set up. It also allows you to add custom code if you want to go beyond the out-of-the-box options and has a team collaboration feature built-in.

B2B Content Marketing and Search Engine Optimization (SEO) Software

23. Brighlocal

Is a local SEO platform with tools to help you grow your local SEO rankings, manage your reputation, and get more leads. They have small business to enterprise-level solutions that can save you time and eliminate risk areas that can impact your rankings.

24. Ahrefs

Ahrefs has a lot of powerful features to help boost your SEO program. Their Keyword explorer tool gives you search volume and competitive metrics to evaluate a keyword’s competitiveness. They also have a keyword ideas section to help you brainstorm terms you may want to target. In addition to keyword insights, they have features to review domain names, content and track your rankings. If you only have the budget for one SEO tool, I recommend this.

25. Conductor

An enterprise-level organic marketing platform to help build and run a comprehensive SEO program that understands your audience, identifies opportunities, creates engaging content, and measures performance.

B2B Reputation Management Software

26. mention

With so many platforms a customer or prospect can leave feedback about an organization, it’s crucial to be aware of it so you can respond effectively and quickly. Mention has four key features to keep you up-to-speed on your brand’s reputation. Create custom alerts with Boolean operators; monitor across millions of sources for mentions of your brand and products with reporting and organization features; a hub to schedule and post your social media content.

27. Synup

Serving small to enterprise-level businesses, Synup helps you build your organization’s reputation online by notifying you of reviews and using natural language processing to highlight and aggregate reviews with different sentiments. In addition to reputation management, they offer business listing management, performance tracking, and content management solutions.

B2B Email Marketing Software

28. ActiveCampaign

One of the top email automation providers, ActiveCampaign’s platform gives you a ton of control and options over your email campaigns. Some of the futures included triggered emails based on particular customer behavior or interactions, broadcast emails, targeted emails, email auto-responses, funnels, scheduling, and more. In addition to email automation, they have platform features for messaging and text, machine learning, landing page templates, and more.

29. Braze

A customer engagement platform that helps you segment audiences, craft personalized messages, and connect with customers at the right moment across channels.

B2B Marketing Automation Software

30. Pardot

Pardot is the marketing automation tool that works directly with the Salesforce CRM. It’s a powerful B2B marketing automation platform that helps marketing and sales stay aligned through lead scoring and nurturing so sales can spend more time on hot leads that have a higher probability of closing.

31. Hubspot

Hubspot’s marketing automation tool does more than just automate emails. It can be used to automate workflows for lead scoring, lead routing, triggering webhooks, copying data, and many other use cases that can save you time on repetitive tasks.

32. Autopilot

Autopilot offers automation solutions for SaaS, B2B, and Ecommerce clients. Their B2B solution leverages their Customer Data Platform (CDP) to analyze insights and create actions that can be taken as your prospects move through the buyer’s journey.

33. Maropost

Create custom workflows that you can use to automate emails, text messages, web content, and social media posts.

B2B Social Media Marketing Software

34. SocialPilot

The social media space constantly evolves and involves multiple channels like Facebook, Linkedin, Twitter, etc. It can be daunting to stay on top of everything, but that’s where a tool like SocialPilot comes in handy. SocialPilot is a social media scheduling and publishing tool with team management and collaboration features that helps you post across channels all from one platform.

35. SproutSocial

Focus on high-value and high-priority items by using SproutSocial to automate your social media scheduling and posting. Beyond scheduling and posting, their Social Listening feature helps you identify what customers are saying, so you can engage correctly and create marketing strategies that speak directly to your customers’ needs and wants.

B2B eCommerce Software

36. BigCommerce

The BigCommerce platform supports both B2C and B2B commerce. Their B2B features consist of B2B optimized themes, API integrations, price lists and customer groups, corporate account management, invoice portals, sales representative quoting, and more.

37. Tradeshift

Accounts Payable (AP) automation and e-pay solution that also has a global list of suppliers to help elevate your digital supply chain.

38. Skubana

Eccomerce inventory and order management platform that provides a unified hub to keep track of all channels. Some features include automated data flows for order management, order bots, a centralized database for all suppliers, order analytics for better efficiency and operations.

B2B Marketing Analytics and Attribution Software

39. Google Analytics

Google Analytics is Google’s free analytical tool to track website traffic and performance. You can set specific events and goals to track and review performance from different traffic sources. In addition, Google Ads and Google Search Console integrate with Google Analytics so you can deep dive into performance for paid and organic traffic.

40. Segment

Segment is a Customer Data Platform (CDP) that helps businesses store and organize all their data and create customer insights so you can provide personalized customer experiences through real-time segmentation.

B2B Video Hosting Software

41. Sproutvideo

Sproutvideo is a B2B video hosting platform for live and on-demand video. My favorite feature they offer is the in-player CTAs that you can use to capture leads with their post-play screens. Check out their site to see the whole host of features, but to name a few, they have multiple security capabilities like video access logs and geo-restrictions, account management features, playback analytics, engagement tracking, video landing pages, video SEO, and much more.

42. JWPlayer

JWPlayer is a video hosting platform with live-stream, on-demand, monetization, and engagement features. They offer ad integrations and Video Player Bidding to help drive revenue without slowing down playback for your viewers.

B2B Customer Experience (CX) and Help Desk Software

43. Zendesk

Zendesk offers out-of-the-box and fully customizable customer service solutions for small to enterprise-level businesses. That means as your business scales and support gets more complicated, Zendesk can be configured to your needs helping you provide the best customer experience. Some of their top features include a ticketing system, messaging & live chat, help center, answer bots, live chat, reporting, and analytics, to name a few.

44. Sprinklr

A unified customer experience platform to help your business capture and analyze data across multiple channels that you can then use to create and implement highly optimized brand awareness and customer experience strategies.

45. Freshdesk

Omnichannel support platform to help boost organizations’ customer service experiences. Top features include ticketing, self-service, reporting, field service management, remote support, and team collaboration.

46. Zoho Desk

Zoho includes some AI-powered features that differentiate it from other customer service platform providers. One such feature is their AI-powered customer sentiment prediction to analyze the meaning of customers’ messages. In addition to AI capabilities, some of their top features include remote support, help desk software, ticketing system, live chat ticketing, email ticketing, call-center support, and more.

B2B File Sharing software (enterprise file sharing)

47. WeTransfer

We’ve all needed to send a massive file before. Whether that be an excel forecast, design mockups, archived documents, WeTransfer makes it simple to send big files to colleagues or clients. Send unlimited files with no size limit with their premium subscription or up to 2GB for free if you periodically send files.

48. Filemail

Share any size files with Filemail. Top features include secure file transfers, tracking, fast transfers, GDPR compliance, website integration, custom branding, and more.

B2B Proposal Software

49. PandaDoc

PandaDoc offers proposal and document workflow software to optimize and streamline proposals, quotes, contracts, e-signatures, forms, and more. In addition, PandaDoc has solutions for sales, marketing, HR onboarding and integrates with most CRMs.

50. Proposify

Proofsify’s platform streamlines the proposals process by organizing and tracking all proposals from a central hub and includes easy-to-use branded templates with customizable content, proposal live chat features, an online signature tool, and more.

B2B Phone Tracking Software

51. CallRail

CallRail helps you track and properly route call sources so you can understand which sources deliver the best ROI. In addition to call tracking they have, form tracking, conversation intelligence, and lead center management products.

52. CallTrackingMetrics

A call tracking platform that also provides call analytics so teams can identify opportunities and strategies to enhance campaigns and customer experiences.

B2B Communication and Call Center Software

53. Dialpad

Dialpad offers business communication products like business phone systems, messaging, and team video conferences. They also have customer engagement features like contact center support and AI-enabled capabilities for sales outreach.

54. talkdesk

Talkdesk is an end-to-end contact center solution with products like contact center software, self-service experiences, omnichannel engagement, workforce engagement management, and much more.

55. Invoca

Invoca captures all data from phone calls with searchable transcripts and audio recordings and leverages AI to get insights from all calls so you can analyze and scale efforts that lead to sales and optimize low-performing efforts and campaigns.

Wrapping It Up:

In this list, we covered a variety of B2B software tools that can help you drive more growth in your business. Remember, with any of these solutions, it’s essential to have a champion oversee the implementation and adoption.

FAQs:

What is B2B software?

B2B software is software that provides solutions for other businesses. An example of B2B Software would be an email automation tool like ActiveCampaign, which helps companies automate emails and workflows.

What is B2B SaaS?

B2B SaaS software is used by businesses to help solve particular problems. Some software-as-a-service examples included call tracking, customer support, lead generation software, to name a few.

Is B2B the same as SaaS?

B2B is not the same as SaaS. B2B stands for Business-to-Business, which means the business’s primary customer is another business and not an individual. SaaS stands for Software-as-a-Service and means the software provides a service to its customers, but its customers can be either a business or an individual.

What are some B2B software companies?

Here is a quick list of some B2B software companies:

  • HubSpot
  • Salesforce
  • CallRail
  • Tableau
  • Zendesk
  • SproutSocial
  • Invoca
  • Instapage
  • Seamless.ai

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]]> 87+ Marketing Tools to Scale and Grow Your Business in 2023 https://staging.mitchellgould.com/marketing-tools Thu, 20 Jul 2023 02:01:35 +0000 https://staging.mitchellgould.com/?p=231 As a digital marketing manager, I use multiple tools to help execute different marketing strategies. Whether that’s researching competition, grabbing a screenshot to share with a team member, evaluating a sales funnel, or checking for SEO issues, there are hundreds of different types of marketing tools that can help you elevate your business. There are...

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]]> 87+ Marketing Tools to Scale and Grow Your Business

As a digital marketing manager, I use multiple tools to help execute different marketing strategies.

Whether that’s researching competition, grabbing a screenshot to share with a team member, evaluating a sales funnel, or checking for SEO issues, there are hundreds of different types of marketing tools that can help you elevate your business.

There are over 87 different online marketing tools in this list that can help with anything from optimizing marketing campaigns to writing content with AI.

Use this list to get ideas and find tools that can help solve a problem you are facing.

Types of Marketing Tools:

  • Search Engine Optimization (SEO) Tools
  • Search Engine Marketing (SEM) Tools
  • Social Media Marketing Tools
  • Content Writing Tools
  • Design Tools
  • Video Marketing Tools
  • Engagement Tools
  • Email Marketing Tools
  • Content Management System (CMS) Tools
  • Lead Generation Tools
  • Customer Relationship (CRM) Tools
  • Project Management Tools
  • Team Collaboration and Communication Tools
  • Marketing Analytics Tools
  • Sales Funnel Visualization Tools
  • Landing Page Builders Tools
  • Landing Page and Conversion Optimization Tools
  • Webinar Tools
  • Screen Capture Tools

What are the best marketing tools?

The best marketing tool will help you solve a problem, save time and money, and elevate your business. Here are my recommendations for the best marketing tools:

Search Engine Optimization (SEO) Tools

1. SurferSEO

Surfer SEO guides your content creation by analyzing the content from competitors that rank of the first page of Google’s organic search results. It provides you with the terms, headings, word count, and images that you should include to help your content match or be better than the competition.

2. HARO

Help a Reporter Out (HARO) is a platform that matches journalists with sources that have expertise. You can signup as a source and get a daily email for a target keyword. Sources can give their expertise and in turn, get backlinks from a journalist if the journalists choose you as a source for their content.

3. Ahrefs

This is the go-to keyword and site research tool for every serious SEO. You can review site URL metrics, keyword volumes, analyze the search engine results pages (SERPs), and plenty more. I like to use Ahrefs for keyword research to see what the volume is and how competitive a term is. Their SERP overview shows which URLs are listed on page one of Google for a target keyword and breakdowns the Domain Authority, URL authority, number of backlinks, and more to give you a sense of how competitive the term is.

4. SEMrush

SEM hosts over 50 digital marketing tools and reports for SEO, content, market research, and more. This is a great all-in-one platform if you are an agency or consultant that wants to provide additional data and reports outside of SEO keyword research.

5. MOZ

MOZ is a great tool for tracking your SEO rankings and on-site SEO tips. You can see which keywords your site has improved or lost rankings and get insight into how you can improve your content or metadata to better your chances at ranking higher on the SERPs.

6. Keywords Everywhere Chrome Extension

I’ve been using the keywords everywhere tool for years. It’s now a paid tool, but it’s well worth buying some credits. When you google a search term, the extension will show you the search volume and competitive metrics for that term right in your search bar. They get the metrics from the Google API so it matches what you would see in the Google Ads keyword planner.

7. Google Trends

A great free tool that shows you the interest over time for topics or search terms. You can look at different time periods to get a sense of how popular a term is. For example, if you search the term “Olympics” you’ll see the interest spike every four years which correlates with the timing of the Olympics when more users search that term.

8. Google Alerts

What to keep track of certain trends or topics? With Google Alerts you can get a weekly or daily notification from Google on a term you choose. They will provide a list of the latest news and articles on that topic in the email. This is a great way to stay on top of certain trends or industry news. I currently get alerts for crypto, digital marketing, and augmented reality terms. It’s really convenient to get an email and skim for anything that interests you. Save a lot of time from manually reviewing things.

9. Google Search Console

This is a must tool for anyone with a website. It’s Google’s tool to help you review your traffic and performance related to ranking on Google. You can use it to review your site’s performance, search terms, page indexing, and for identifying and fixing issues.

10. Answer The Public

This is a great tool to get ideas about the questions people are asking around a particular topic or term. Simply enter the term and search and you will get a visual breakdown of questions related to that term (who, what, with where, near, why, etc.), comparison terms (x vs. x), and a breakdown of searches in alphabetical order with the estimated Google search volumes.

11. Word Counter Plus

A simple google chrome extension to check how many words are on a page. Just select the words on a website, right-click and select word counter plus and it will show you the word and character length. This can be great for quickly reviewing the length of a blog post or article while you are browsing the web or competitors.

12. Buzzsumo

BuzzSumo is a content marketing tool that helps you find the content that performs well with your target audience, monitors your content/brand’s performance, and identify influencers related to your brand that you can consider collaborating with. Search a term or topic to see what is most relevant and trending in your space.

13. Exploding Topics

Discover topics with recent spikes in search volume for a number of different categories. This is great to get a sense of what is new or trending for a particular category.

Search Engine Marketing (SEM) Tools

14. Google Ads Keyword Planner

The Google Keywords Planner is a free tool accessible in a Google Ads account that lets you see the estimated search statistics like search volume and competition for search terms on Google. You can use the data from here to get a sense of what costs may look like when targeting specific terms.

15. Google Ads Performance Planner

This is a tool built-in Google Ads account that uses campaign historical data to help make create forecasts for your campaigns. Since it uses machine learning you’ll need to have some performance data already from your campaigns to use this tool. It can be super helpful in getting estimated volumes at different targeted budgets.

16. Google Ads Auction Insights

You’ll need to have active campaigns or campaigns with historical data to review performance here. This is a great digital marketing tool because it gives you the estimated competitor impression share on the keywords you are targeting. You can view the data historically which is nice and at the campaign or keyword level depending on the granularity level.

17. Google Ads Ad Preview Tool

Use this tool to check if your search ads are showing and if the search terms are matching the right terms. You can set any location and review mobile and desktop. So if you are based in Seattle, but have campaigns enabled in Texas markets, you can see and confirm the ads are showing there. Also, viewing the ads in this view does not count towards impressions.

18. ClickCease

Google states that they eliminate bot or fraudulent click traffic, but ClickCease takes it a step further by identifying and excluding IP addresses in your ads account that are showing fraudulent behavior. Use this if you are worried about competitors clicking on your ads. It’s unfortunate, but it can happen.

19. SpyFu

This is a great tool for getting competitive SEM insights. You can see the terms that competitors are bidding on and examples of their search ads.

Social Media Marketing Tools

20. Facebook Ads Library

Search for any ad currently active on Facebook’s apps and services. This is a great tool to get inspiration and to review what the competition is running. Simply choose a region, ad category (I choose “all ads” and then search for the name of an advertiser.

21. Sprout Social

Overwhelmed with scheduling your social posts or managing engagement? Sprout Social is the tool you need, it’s the go-to for social customer relationship management and social media publishing and scheduling. Their all-in-one platform is easy to use and on board so you can effectively manage engagement and start leveraging social media growth now.

22. Buffer

Similar to Sprout Social, this is a great option for smaller businesses or social media teams. This is another all-in-one social media management and scheduling tool. Use this tool to analyze what posts are performing best, publish posts, engage with people that interact with your posts.

23. Tailwind

Tailwind is used by more than 1 million members to design and post on Pinterest and Instagram. Easily create engaging social media posts in a few clicks, schedule, and review performance.

Content Writing Tools

24. Jarvis.ai

There are various AI marketing tools available to help you streamline tasks and projects. Jasper is an AI content writing tool that can help you finally defeat writer’s block or write an entire brief for you. Their AI technology has read over 10% of the internet, so it can help write on just about any topic. I recommend using this to help generate ideas when you are feeling stuck though you can use it to create full-length content pieces. Simply provide some inputs like a sentence or two, and Jarvis will generate outputs.

25. anyword

Anyword’s AI was built by analyzing over $250 million in ad spend. Us their AI content tool to help generate social copy that’s engaging and conversion-optimized for any channel. Use this for ad copy, landing pages, product pages, CTAs, and more.

26. Grammarly

Never send or publish content with errors again using Grammarly. This is my go-to grammar and spell checker tool. It goes beyond simply highlighting errors and provides suggested rephrasing and notes on tone. It integrates with your desktop and browser to streamline the editing process directly in docs or apps like Gmail.

27. Copyscape

Check if the content you are purchasing has been stolen from other websites and use it to monitor if another website is using your content. Their premium option allows an API connection to check your content and scan the web if it’s been copied and used on another website.

Design Tools

28. Canva

Easily create professionally designed content for social media, presentations, posters, and more. You can upload your brand’s style guides and use their templates and asset library to create just about any design-related need.

29. Snappa

A design tool to create graphics for social media, blogs, and more. Choose from thousands of templates and license-free assets to create attention-grabbing graphics.

30. Piktochart

Create professional internal and external visual communication pieces like infographics, reports, presentations, and more. They have many templates to choose from that can be easily edited to fit your brand using their drag and drop platform.

31. Smartmockups

Product mockup generator that you can use for both physical and technology mockups. There are hundreds of mockup solutions for all categories, from placing your logo on a mug to showcasing your app on mobile, tablet, and desktop devices. All can be done in minutes using their easy-to-use tool.

32. Adobe Creative Cloud

Hands down the most comprehensive creative suite to handle any design or creative need. Their tools require more know-how but can be great for generating visually stunning pieces that can’t be made from out-of-the-box template solutions. The suite includes Photoshop, Illustrator, Indesign, Premiere Pro, and XD.

33. Kaleido

AI-enhanced tool to remove backgrounds from photos and videos 100% automatically. Use unscreen to remove backgrounds easily with no need for a greenscreen. Remove.bg removes your background from photos.

34. Tailorbrands

Create logos and get a personalized branding kit. In addition, they have other online presence solutions like a website builder, branded merchandise, and business card templates.

Video Marketing Tools

35. Lumen5

Enhance your content marketing strategy with captivating videos made for social media. Their AI technology does the heavy lifting by using your written content like blog posts or scripts to create videos. You can fine-tune the videos with their easy-to-use drag and drop platform. No experience is required.

36. vidIQ

YouTube analytics and optimization tool to help grow your YouTube channel. Get keyword search term volumes, suggested ideas, channel audits, and more to help you create videos that will get more views and engagement.

37. Animoto

Create professional videos for work or home using their drag and drop platform. They have a ton of templates to choose from, like product promotion to real estate listing templates. You can customize the colors, fonts, transitions, music to make it suit your brand or style.

38. Biteable

Create stunning promotional, explainer, social, and animated videos using their templates and video maker. Their in-house team is always creating beautiful animations and assets to use in your videos. They have great guides to help assist you in making the best video. For example here is their page on creating an explainer video.

39. Vimeo

A video platform where you can create and host your videos all in one central secure place. They have solutions for webinars, live streaming, analytics, video management, and more.

40. embed.so

Embed pop-up videos directly on your website. Once the video is embedded users can see a preview of the video and click to open it to watch the video. There are a ton of use cases on using this tool, but you can do welcome videos, explainer videos, and much more. Simply upload a video and embed it all within a few steps.

Engagement Tools

41. ViralSweep

Easily create custom promotions for your business. Anything from sweepstakes, contests, instant wins, purchase promotions, and more. Viralseep integrates with just about every platform, like Shopify and WordPress, and is trusted by some of the biggest brands.

42. ClickSend

Send and receive messages directly with your audience with easy to create SMS and MMS campaigns for individuals or groups. Repurpose emails into SMS content using their Email to SMS product. Their API also allows you to integrate directly with your business’s existing applications.

43. Braze

Customer engagement platform that can help segment your web and app users and provide multi-channel messaging and solutions. Use their powerful analytics to understand how your users behave and interact with them at the right time to elevate your customer engagement.

44. Intercom

More than just an AI chatbot, Intercom offers conversational support, engagement, and marketing solutions. Streamline your support to resolve customer inquires quicker and allow your team to focus on high-priority tasks. Their support funnel is great in that it focuses on proactive, self-serve, and human support to manage requests and keep your customers happy.

Email Marketing Tools

45. ConvertKit

Known as the email marketing tool for creators, this is a robust tool made to simplify email marketing. Easily create forms that can be added to your site and automate workflows to make sure your users are routed through the correct sequence.

46. Aweber

Email marketing tool. Grow and build your email list using AWeber’s automation, segmentation, and tagging along with their integrated Canva designer.

47. Hunter

Find contacts of a company by using their email finder through domain search, professional industry, or even verify the deliverability of any email address.

48. SendFox

A simple email marketing tool that you can use to create and send unlimited emails to your contacts. Geared towards content creators that want to convert fans into customers.

Content Management System (CMS) Tools

49. Contentful

A centralized content platform using structured content so you can manage and organize your content at scale and deliver it across channels.

50. Hubspot CMS

A content management system that directly integrates with HubSpot’s CRM makes it an attractive choice for any business. There are plenty of features for marketers like SEO recommendations, website themes, adaptive testing that allow you to focus on marketing rather than managing development requests, which is typically the case when not using a CMS.

Lead Generation Tools

51. Leadfeeder

A B2B platform that identifies the names and companies of users visiting your website. Their segmentation tool scores the leads to find the highest quality traffic and then passes the leads to sales.

52. Zoominfo

Use Zoominfo’s solutions and powerful B2B database to correctly identify and connect with your ideal customers and drive growth. Get correct business details for high-quality opportunities and understand what conversations are most relevant to those opportunities. This helps marketers capture and convert more high-quality traffic and sales to turn those into closes.

53. Slintel

A B2B sales and marketing software to enrich your leads data in your CRM to make sure prospects’ data is up to date and fresh. Also used to get verified emails and direct dials for high-quality potential buyers along with gathering insights into user behavior.

Customer Relationship (CRM) Tools

54. Hubspot CRM

They have a robust free version and also a premium version for more enterprise-level needs. Keep your customer data organized in one central platform and take advantage of marketing and sales tools like prospect tracking, meeting scheduling, email tracking notifications, live chat, and more.

55. Salesforce

Used by over 150,000 companies in varying sizes, Salesforce helps you deliver seamless interactions with your prospects and customers by managing all customer data in one central hub that is integrated across a company’s departments and teams.

56. Monday

Manage the entire customer life-cycle from a single platform. Use templates to get started quickly in optimizing your customer journeys and sales funnels.

57. Pipedrive

A CRM developed by salespeople for helping you move more leads through the pipeline to closed sales. Manage your opportunities in one central location and adjust and automate workflows to fi your business needs.

Project Management Tools

58. Asana

Use Asana to manage projects from brief to completion. Easily communicate with team members regarding tasks and track statuses to hit key deadlines. Log hours and review reports to understand how time is spent across projects and clients.

59. Trello

A Kanban project management application that uses boards and cards to identify and prioritize tasks and projects. Tag team members and collaborate on card statuses and project next steps.

60. AirTable

Manage projects and utilize multiple views (gallery, kanban, Gant, and more) to understand how projects are developing.

Team Collaboration and Communication Tools

61. Mural

A visual collaboration platform that has a virtual whiteboard where you can add notes and organize information for brainstorming sessions to process improvement or even note-taking. Great for collaborating with teams over virtual calls.

62. Slack

A team collaboration tool to keep your marketing team connected. Easily message and stay connected with team members using direct messages and channel messages. You can also set up external channels to connect with clients via messaging. This can be helpful for serving high-priority clients beyond phone and email.

63. Calendly

Used by over 10 million users worldwide, simplify scheduling meetings by integrating Calendly with your calendar. Reduce the back-and-forth emails with clients by providing a link for them to view your available times and pick a timeslot. The meeting will automatically book on their calendar and can be adjusted if needed.

64. Slido

Create interactive and engaging meetings by leveraging polls and question prompts during meetings. Can be used for in-person events and virtual meetings without the need for members to download anything.

65. Loom

Video messaging platform that allows you to create video messages that can be instantly shared.

66. Zoom

Video conferencing platform to host and run virtual meetings.

Marketing Analytics Tools

67. Oribi

A data analytics tool that helps provide actionable insights from your website data. Understand trends, what events drive conversions, which marketing channels are working, visitor journeys, marketing attribution, and more.

68. Amplitude

Digital optimization products ranging from a powerful analytical platform to personalized experience tools. Use Amplitude to evaluate customer journeys and understand which journey leads to conversion or drop-offs. Deliver personalized experience to users utilizing behavior segmentation and predictive personalization using machine learning.

69. Google Analytics

Google Analytics is a powerful free tool to review website analytics. Review site behavior metrics like sessions, users, goal completions, and even review attribution models to see how they compare across channels. Easily integrates with Google Ads to create audience segments for digital ad campaigns and Google’s Search Console to review organic search terms.

Sales Funnel Visualization Tools

70. Funnelytics

Visually create your sales funnel and customer journey using your marketing and sales data to review performance and identify opportunities. Use this to create a marketing strategy that aligns with your goals and objectives.

71. Geru

Quickly model and simulate different marketing funnels to see how it will impact revenue and traffic.

Landing Page Builders Tools

72. Instapage

Landing page platform where you can easily create mobile-responsive personalized landing pages. You can create at scale by utilizing predesigned templates and blocks that can be used on any page and saved so they can be updated globally.

73. Unbounce

Create conversion-optimized pages utilizing their Smart Builder that estimates which designs will convert better before you even publish by using billions of conversion data points.

74. Leadpages

Unlimited drag and drop landing page builder that is mobile responsive.

75. ClickFunnels

Drag and drop sales funnel pages that are optimized to move a user through a particular path like purchasing a product or submitting an email.

Conversion Optimization Tools

76. Pingdom

Check your website load time by pasting in your URL and selecting a test location.

77. Hotjar

Website behavioral analytics platform. Understand user behavior using heatmaps and record user videos to find what is working well and what needs to be improved on your website.

78. MouseFlow

Similar to Hotjar, another option for understanding user behavior on your websites.

79. Crazy Egg

Another behavioral analytics platform with A/B split testing capabilities. Review heat maps and create split tests (no coding necessary) to further optimize your website for conversions.

80. Optimizely

Digital experience optimization platform with solutions ranging from web a/b tests, enterprise CMS, commerce management, and more.

81. Yieldify

Personalization platform to provide unique experiences to website visitors using AI-powered prediction, segmentation, testing, and more.

82. VWO

A/B testing platform with out-of-the-box solutions to start testing and optimizing right away.

Webinar Tools

83. Livestorm

Enterprise-level webinar software to manage webinars from start to finish. Features include a central dashboard to manage promotional emails, create registration pages, and utilize engagement features, along with analytics to gather insight from participants.

84. Demio

No download webinar platform built for marketers. Create engaging webinars that can be used for top-of-funnel marketing efforts.

85. WebinarJam

Host up to 5,000 participants with up to 6 presenters in one presentation.

Screen Capture Tools

86. Snagit

Screen capture tool and editor to quickly take screenshots and add text and shapes to highlight things. Screenshots are great for quickly sharing visuals that would be much harder to explain in words.

87. Camtasia

Screen recording tool and editor for making professional-grade tutorials, demos, and more. Easily record your screen, add effects, and even choose a video template to streamline the video creation process.

88. GoFullPage – screen capture

A reliable screenshot chrome extension that will scroll and capture your entire browser window in just a few seconds. There is a paid version that allows you to make edits like cropping, but I have the free version to be more than sufficient.

What are the best digital marketing tools?

Here are my favorite digital marketing tools:

  1. AHREFS
  2. Snagit
  3. SurferSEO
  4. vidIQ
  5. Google Trends

What are the best marketing tools for small businesses?

The best marketing tools for small businesses are those that save you time and money while being affordable to use. Here are my favorite marketing tools for small businesses:

  1. Buffer
  2. Keywords Everywhere Chrome Extension
  3. AHREFS
  4. Hubspot CRM
  5. Slack
  6. Asana
  7. Google Analytics
  8. ConvertKit

The post 87+ Marketing Tools to Scale and Grow Your Business in 2023 appeared first on Mitchell Gould.

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